The Football Malaysia Limited Liability Partnership (FMLLP) today signed a sponsorship contract worth a minimum of RM104 million with Ampersands Sports.
The contract signed is for a span of five years, in which Kevin Ramalinggam, FMLLP CEO added that he hoped that the value of the sponsorship would increase as the years go by, with Kevin further extending hope that the partnership would continue to flourish.
In response to Kevin’s opening remarks, Tan Sri Vincent Lee, Chairman of Ampersand Sports which was just recently created, said that the deal was valid for as long as the Crown Prince of Johor, Tengku Ismail was the President of FAM, adding that if Tengku Ismail was to step down, they would also cancel the deal.
Vincent continued on to say that Ampersand Sports was never interested in football in Malaysia until Tunku Ismail took the help of FAM recently, with Vincent stressing that the involvement of his company was not because of profit, but rather a way to contribute back towards the goal and passion of Tengku Ismail.
The new deal signed today means that Ampersand Sports now has exclusive rights to market football brands held by FMLLP which include the Liga Super, Liga Premier, Piala Malaysia and Piala FA.
Vincent also made it a point to say that Ampersand Sports intends to make it known that the local football scene is so much bigger than the English Premier League, a fact which is not known until now.
It is understood that the new deal somewhat alters the current rights and sponsorship deal that FAM has with MP & Silva which was signed in 2015.
Previously, FAM signed a 15 year deal with advertising agency Mp & Silva which was deemed by Tunku Ismail as only benefiting FAM and not clubs playing in the Malaysia League.