Check out the video below.
What you just saw was the World’s Fastest Man Usain Bolt training hard with a pair of shoes under PUMA’s IGNITE franchise called the IGNITE XT.
Usain is one of the many PUMA ambassadors featured in a film series (similar to what you just saw) that offers a sneak peak into the training regimen famous individuals undergo to make sure they are on top of their game. Other ambassadors in this exclusive film series are multi-platinum recording artist Rihanna, star striker Sergio Agüero, Arsenal Football Club, the Cuban National Boxing team, just to mention a few.
These pair of high intensity training shoe used by Usain in this video has a very responsive design that maximizes energy and movement hence fitting the integrated training campaign PUMA is running which carries the battle cry #NoMatterWhat.
This battle cry, also PUMA’s official battle cry, is a reflection of how PUMA is dedicated to having individuals challenge themselves and teams to put more energy into training and more positivism back into sport.
If you are up for the challenge, PUMA also encourages you to get their PUMATRAC running app which could inspire one to go faster, stronger and fiercer.
For more information about PUMA Training and the new IGNITE XT Training footwear, visit puma.com/training.
This post has been sponsored by PUMA, but all the thought are our own.