adidas has lit a spark under the world of football today by launching their #ThereWillBeHaters campaign, focused around a provocative new video featuring global football stars such as Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema.
If you have “haters”, then it’s the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.
The video, featuring title track “Battle Royale (Haters Instrumental VIP)” by Apashe, has been released to coincide with the launch of adidas’ new football footwear range for 2015. The adidas adizero f50, Predator, Nitrocharge and 11Pro all sit at the cutting edge of technology, ensuring you will deliver a “haters” performance when you step out onto the field.
The film, which kicks off with the provocative voiceover of “They hate the way you walk. They hate the way you talk…”, features the larger than life personas of ‘Hero’ Gareth Bale, ‘Golden Boy’ James Rodriguez, ‘Target Man’ Luis Suarez, and ‘Hip Hop VIP’ Karim Benzema. The video takes a whirlwind tour of the perceived lives of these players, focusing on their flash lifestyles, over exuberant goal celebrations, possessions and good looks.
The world’s most hated players will wear the all-new adidas adizero f50, adidas Predator, adidas Nitrocharge and adidas 11Pro on field from January 23rd, with the boots available to purchase from Tuesday 3rd February at adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens, Empire Subang and Paradigm Mall. We have no word when the new boots will however reach Sarawak.
